Do you see that lettering on the column behind the art sign that says “Four Frames Art?” It’s ok if you didn’t initially notice it….that means I did my job! That watermark, as it’s commonly called, serves to identify me, or my company, as the creator of that picture and wards off pirates, thieves, right-clickers, photo savers and other unscrupulous individuals who might copy my photo and use it without permission. Or at least attribution…c’mon, a girl deserves some credit!
I read a lot about art and photography, and I have to say that no other topic has come up more frequently than whether a watermark should/should not be added to artwork. Some say it’s absolutely necessary to prevent people from stealing creativity. That is particularly easy in this now digital world, so I would say they have a point there. Others decide to bypass marking their work in an effort to keep their creations pure and unadulterated. Here is a recent tweet that squawks pretty clearly about the latter:
What do you think about that? Personally, I think there can be happy medium. I do like to mark all of my work, but not necessarily just because of the typical reasons. I want to get my company’s name out there! Putting it on my work can help with that, and oddly enough, this is a case where sharing and copying actually can be advantageous! However, all of that free advertising aside, I don’t ever want my name to detract from the work of art. As in the photo above, I try to be somewhat discreet about adding a watermark. Hopefully that creates a nice balance for both me and the viewer.